Here are 5 reasons why you need Email Newsletters :
1. Email newsletters drive sales.
According to Convince & Convert, 44 percent of email recipients made at least one purchase based on a promotional sale. Newsletters can give you an opportunity to highlight a product you want to sell
2. You can connect with your customers
Customers want to connect to the business and brands they like. According to Return Path "When newsletters deliver great content, they help marketers measurably strengthen subscriber engagement and stay conencted to their audiences"
Always remember that people don't buy because you sell. They buy because they trust you and your brand.
3. You can boost your social media following
According to Salesforce, emails that include social sharing buttons have a 158 percent higher click-through rate. Social media channels play a major part to your overall marketing strategies.
Email newsletters are highly effective for building your online community. A recommendation given by Salesforce is to send an email campaign each month in which the goal is to get readers active on your social media sites.
4. You can increase traffic to your website
According to Salesforce, 82 percent of consumers open emails from companies. Your email newsletter plays an active role in site traffic and sales.
5. Creating an email newsletter is easier than you think
According to Experian, $1 spent on email marketing typically provides a return of $45-$50.
The biggest challenge in sending out email newsletters is that many people might see it as a chore. As much as possible, select a simple goal for your newsletter because in that way, it is easy to build and stay on schedule and can also save you time.